TAKING A CLOSER LOOK AT RUM - A perspective on the current concerns, challenges, potential, and enjoyment of Rum
Growing up throughout the Caribbean, David is an alum of the Inter American University of Puerto Rico. From 2008 through 2015, David provided contracted services as Brand Master for the Bacardi USA Rum portfolio. During that time, David led the USA implementation of advocacy programs for BACARDI RUM, and led the BACARDI Legacy Competition for North America. In 2012, David was assigned a key role in the creation and design of aged rums. His products include the FACUNDO RUM Collection and Single Cane Estates Collection, along with, their subsequent launches across North America and Europe.
As of 2016, David worked closely with the Master Blenders in the creation of BACARDI Añejo 4 & BACARDI Gran Reserva 10, and served as lead developer in the strategic alignment of the premium Rum portfolio at Bacardi Limited. As an educator, David serves as rum production and category ambassador, and is a regular guest lecturer at universities across the USA and Europe. He has been featured on Univision, CNN Radio, Tele-Madrid, and 60 Minutes amongst others.